PCCDAY20182018-09-20T11:44:30+00:00

Start Time

End Time

Activity

6:00am 8:00am Exhibitor Setup
8:00am 9:00am Open doors & registration
9:00am 9:45am Opening session with Chris Lien, Harper Grace, Irving High Color Guard
9:45am 10:15am EXHIBIT HALL
10:00am 10:20am Round Table – (1) Informed Delivery & Informed Visibility, (2) Non-Profit Best Practices & (3) USPS Consultation and Open Discussion
10:30am 11:30am 1st session (3 classes)

Workshop 1 : Room 3 –  Tom Dennis

Workshop 2: Room 5 – Ted Grigg

Workshop 3: Room 6 – Clampitt/Keller

11:30am 12:00pm EXHIBIT HALL
12:00pm 12:15pm Round Table – (1) Informed Delivery & Informed Visibility, (2) Non-Profit Best Practices & (3) USPS Consultation and Open Discussion
12:15pm 2:00pm Lunch – Keynote Speaker, Jakki Strako
2:00pm 3:00pm EXHIBIT HALL with BOOTH GIVEAWAYS!
3:00pm 4:00pm 2nd session (3 classes)

Workshop 4: Room 3  – Chris Lien

Workshop 5: Room 5 – Tom Dennis
(Academic Outreach Panel)

Workshop 6: Room 3 – Jim Richards

4:00pm 4:30pm EXHIBIT HALL with BOOTH GIVEAWAYS!
4:30pm 5:30pm Shutdown and Breakdown

SPECIAL GUESTS / SPEAKERS

JAKKIE STRAKO
JAKKIE STRAKOActing Chief Marketing Officer & Executive Vice President, USPS

TOPIC

USPS Officer Lead Presentation

DESCRIPTION

A review from the Chief Marketing Officer of the USPS on the current state of business for the USPS, a congressional update and overview of exciting new products and services offered by the USPS to further engage the sustainability and growth of MAIL.

TOM DENNIS
TOM DENNISVP of Brand Strategy at ExperiPro

TOPIC

Branding Matters, Building and Managing a Strong Brand

DESCRIPTION

A company’s “brand” is more than just it’s logo – it is every touchpoint it has with the marketplace. A strong should drive the culture of a company and easily tell the company’s story. Unfortunately, that is rarely the case. Branding Matters.

TED GRIGG
TED GRIGGPresident DMCG, LLC

TOPIC

Disruptive Marketing, Thinking Outside of THE Box

DESCRIPTION

Changing the way anyone does anything is tough, but sometimes has to happen to see bigger and better results. In this presentation, we dive into the importance of channel integration regarding the synergistic relationship between channels as well as the importance of compiled lists, essential for acquisition in B2B and B2C, list enhancement and targeting.

DON CLAMPITT
DON CLAMPITTPresident Clampitt Paper

TOPIC

Direct Mail X Factors

DESCRIPTION

Cause and Effect
adjective

1. noting a relationship between actions or events such that one or more are the result of the other or others.
This session will be led by 2 Industry Professionals addressing PAPER and LOGISTICS and how both MAY effect successful Mailing Campaigns.

MIKE KELLER
MIKE KELLERRegional Logistics Manager

TOPIC

Pitney Bowes Commerce Services
Direct Mail X Factors

DESCRIPTION

Cause and Effect
adjective

1. noting a relationship between actions or events such that one or more are the result of the other or others.
This session will be led by 2 Industry Professionals addressing PAPER and LOGISTICS and how both MAY effect successful Mailing Campaigns.

CHRIS LIEN
CHRIS LIENPresident, BCC Software

2017 Household Diary Study
A high-level overview of all the changes going on in the industry, and opportunities across the supply chain for astute MSPs and mail owners that can further enhance the value of mail and expand their business.

TOPIC

Persistent Pursuit of Presort Perfection

DESCRIPTION

How to be a Modern Data Detective in an Informed World. This persistent pursuit of presort perfection can pay off for those who continue to persevere. In this session, Chris will share important tips and tricks to attain the most complete, correct, and current address possible to ensure timely, predictable, and ultimate delivery of every mail piece.

ALLEN AVEN
ALLEN AVEN G&C Direct Mail Marketing, GDPCC Industry Co-Chair

TOPIC

It Takes a Village to Hire Right Person (Academic Outreach)

DESCRIPTION

How often do you ask yourself  THIS question : Where do I find Qualified, Educated or Experienced Direct Mail and Marketing Candidates? This session will be lead by a Panel of Industry Professional with a presentation announcing the USPS Academic Outreach Program and give insightful information about the next generation workforce.

RONNIE EWERS
RONNIE EWERSEQ3P

TOPIC

It Takes a Village to Hire Right Person (Academic Outreach)

DESCRIPTION

How often do you ask yourself  THIS question : Where do I find Qualified, Educated or Experienced Direct Mail and Marketing Candidates? This session will be lead by a Panel of Industry Professional with a presentation announcing the USPS Academic Outreach Program and give insightful information about the next generation workforce.

JIM RICHARD
JIM RICHARDUSPS Sales Operations & Planning Specialist

TOPIC

The Science of the Mail Moment

DESCRIPTION

The Mail Moment is that instant when the consumer comes in contact with the mail. This presentation, designed for mailers, marketers and mail owners, you will learn the tricks of the trade when it comes to extending the amount of time a person spends when they first look at a mail piece. Take a Scientific look at what gets and holds someone’s attention.

SPONSORSHIP OPPORTUNITIES

2018 SPONSORSHIP OPPORTUNITIES