Generations and The Mail

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DFW PCC January Luncheon

HAPPY NEW YEAR! Join the NEW DFW PCC as we welcome in the new year with an exciting kickoff luncheon at the beautiful Texas Star Golf and Conference Center. Our lunch and learn is about “Generations and the Mail – Cracking the Code across Generations”. You will not want to miss this presentation!

Every generation enjoys receiving mail but for distinct reasons and in different ways. This presentation will cover:

  • How behaviors and preferences specific to baby boomers, generation X, millennials and generation Z influence the way they interact with direct mail and digital innovations.
  • How you can use those preferences to your advantage.
  • Which formats and graphics align best with each generation.

Presenter: Alora Chamblee, Tension Envelope

Cost: $35 Member, $40 Not-Yet-Member

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