How Data Drives Successful DM

How Data Drives Successful DM

August 6, 2020 @ 11:00 am - 1:00 pm

How Data Drives Successful DM
Direct Mail can be a powerful part of an integrated marketing campaign.

With Direct Mail, your business can:

• Determine the best audience for your message. Mail’s targetability lets you focus media dollars on those most likely to respond.
• Choose what to measure – from offers to creative elements. You can then use this data to improve effectiveness.
• Reach almost anyone – virtually every consumer has a mailing address and reads mail on his or her own time.
• Tailor each mailpiece. Today’s technologies permit highly personalized messaging, offers, and graphics.
• Tap into countless creative formats. Mail can touch literally every sense through product samples, QR Codes,® and more.
• Learn more about your customers by sending a survey or including questions on a reply card.
• Gain a high degree of financial flexibility. You can alter formats, quantities, and postage options to fit almost any budget.
• Decide on the depth of product detail. Mail is not limited to a 30-second TV spot – you can tell customers the complete story.
• Benefit from mail’s pass-along value. Recipients can share your communication with like-minded consumers.
• Get an extended shelf life for your message. Mail is frequently kept for future reference and use.
• Know your results. As a highly trackable medium, mail lets you monitor the impact and ROI of every initiative.
• Receive more focus. The average household receives only two pieces of Direct Mail a day compared to 157 e-mails.

 

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THE GREATER DALLAS PCC

Is an organization that fosters relationships between the industry and the United States Postal Service.  Our goal is to bring education and awareness to everyone involved in the “LIFE CYCLE OF MAIL“.

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