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Another Informed Delivery promotion is looming – with a lot of new twists.  An additional credit for mail service providers and new categories of eligible mail.  Following yet another rate increase, participating is more important than ever.

Dave Lewis, President of SnailWorks, will talk about the promotion, and the business case for Informed Delivery.  He’ll cover costs and expected lifts in response, as well as some of the potential pitfalls and liabilities if you don’t do it right.  Dave’s company has helped its clients create thousands of Informed Delivery campaigns.  Dave brings a unique and experienced perspective.

Of course, SnailWorks is also well known for following the performance of the Postal Service.  Dave will also be sharing the latest facts and figures on service performance.

Dave Lewis

Dave Lewis is the founder and president of SnailWorks.  SnailWorks helps commercial mailers take advantage of advanced USPS services with its intuitive, easy-to-use platform.

Dave has been in the mailing industry for more than 40 years.  He has held just about every position available, from six months as a letter carrier out of college, to managing and owning a variety of mailing businesses.  He is a nationally recognized expert on all things mail, particularly mail tracking and Informed Delivery.  He is a regular speaker at the National Postal Forum and has won multiple awards for his dedication to education for the industry he loves.

Dave lives in Middletown, MD, with his wife, cats, dog, and guitars.




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